If you want your website to stand out in the crowded digital space, you should embrace the latest design trends. The best way to increase engagement and conversions is to ensure the web pages are user-friendly and highly functional. Think about it – you want to give your brand a cutting-edge status by incorporating elements and inventive features set to gain traction in the coming years. Let’s look at the 10 website design trends 2023 has to offer.
1. Immersive 3D worlds
A website houses information about your customers – you don’t want it to have an outdated appearance. Thanks to VR tech, many websites do their best to pull viewers onto a page. While audio techniques look like tacky relics, brands are trying to add a cinematic touch to their web pages. Some incorporate 3D models into the mix. With 3D web design, you can add details like:
- Dynamic text
- Interactive scrolling
Layering adds a sense of depth to a website. Brands are also using colors and shapes to tell their story. As you add the layers, you should not interfere with the loading rate.
3. Animation stimulation
Animations have taken over the web, and that’s why you should make them part of your website design. You can add buttons that change colors or include sliding galleries. Another common trend is simple animations highlighting when you click on them. The idea is to ensure your visitors stay on the page as they peruse through the products.
4. Overlapping images and texts
Brands are overlapping texts beneath each title. This helps to minimize space on each page while leaving a lasting impression on visitors. Websites arrange texts and impactful words that engage just like attention-hungry visuals. Focus on creating a bridge where visitors can connect with the content.
5. Voice-activated interface
Some brands use voice-over interfaces like Google Assistance, Apple’s Siri, and Amazon Alexa. If you’ve been on the lookout, tech giants continue to develop voice-enabled assistants. What does this mean to your website? By incorporating voice-activated technology, your customers will communicate easily rather than spend time typing. Even better, voice interactions allow for multitasking, like driving, cooking, exercising, etc., as customers make their purchases.
6. Scrapbook aesthetic
Websites are using sticker graphics, handwritten layering, and doodle drawings to bring an old-school vibe. To ensure the handmade aesthetic doesn’t ignore the digital world, there’s an aspect of futurism.
7. Text only
Websites are now using a few choices of words to show their products. In the coming days, brands will substitute traditional text searches with unique text. The goal is to ensure customers get the most essential information.
8. Dynamic cursors
If you want to create a sense of delight for your customers, you must think beyond the humble cursor. A dynamic cursor will bring a touch of personality and clear visual indications of web page actions. For instance, you can introduce the cursor-triggered animation that visitors enjoy. You could also have a cursor that ensures browsers download only the visible content.
9. Use of Chatbots
Chatbots have been around for a while and continue to be more sophisticated as AI tools take over the digital space. You can design a website that allows chatbots to process customer requests. After all, your website contains information you want visitors to know. But today’s customers want a magic button instead of digging around for answers. Here are reasons why Chatbots should be part of your web design:
- They eliminate the need for a customer representative
- They convert visitors into customers
- They personalize customer experience
10. Strong typographical layouts
Some brands are using bold text that grabs customers’ attention. With highlighted texts, you can incorporate your videos and images in the same composition. At the very basic, embracing a typographical layout brings a sense of minimalism to your website.