As so many people are engaged in social media right now, it has become one of the best platforms to market your business. Small and big businesses alike benefit from social media marketing and if your business is yet to make its mark there, you’re missing out on big things.
There are billions of users on Facebook alone already. Think of how big a reach you have locally once your business is put on one of the major social media platforms.
There are lots of mistakes that you can make when doing social media marketing. Those can gravely affect your reputation online. If you don’t want to destroy your business’s image, then here are the biggest mistakes that you should avoid.
1. Not Boosting Your Posts
One of the best things about the Facebook business platform is that you can boost your post so that it can reach more people. Even better is the fact that you can boost the post to reach a certain amount of people who are within your defined market.
The catch is that post boosting isn’t free. The good news is that it isn’t expensive too. You can boost a post for a few dollars as well. Some marketers argue that it isn’t worth it to boost posts on Facebook but if it helps you reach even a bit more people, then it’s definitely worth considering.
2. Not Getting Verified Badges
People are very discerning when it comes to the pages and accounts they engage with on social media. Luckily, most social media platforms now have Verified badges that tell people when the page or account is legit and not a fake one.
Luckily, getting Verified on platforms like Twitter and Facebook is free and easy. In most cases, all you really need to do is to send a few documents and you’re good to go. It’s best to have your accounts verified as soon as you can so that people know that it’s the official account for that business.
3. Neglecting Community Guidelines
All social media platforms have rules that you need to follow. If your business page doesn’t abide by these rules, there’s a good chance that you’ll be penalized. Having the penalties turned is possible for first time offenders but it’s a long process. Repeat offenders can have their accounts permanently removed so your progress will be lost indefinitely.
Make sure to read the terms and regulations of each social media platform that you focus on. Losing all of your progress because of a post that goes against the rules can be very frustrating and debilitating for your business.
4. Not Engaging With Your Customers
One of the biggest benefits of social media marketing is that you can engage with your customers directly using it. If you don’t use that part of social media, then what’s the point of using social media marketing in the first place?
Something as simple as responding to comments on posts goes a long way. Not only does it make your customers feel that they’re talking to people and not just a page, it also drives engagement for your posts so it appears on the feed of others even more.
Social media marketing is one of the biggest blessings for businesses. It’s easy to fail in it just as easy it is to succeed in it. Avoiding these major mistakes will ensure that you’re getting the most out of your business page so make sure to take these 4 things to heart before you post.